Mequon, Wisconsin, The Assistant Vice President of Marketing and Strategic Communications for Concordia University Wisconsin and Ann Arbor, in alignment with the universities Lutheran (LC-MS) mission and strategic goals, will lead a high performing, cross functional team, including individuals dedicated to: marketing strategy, digital marketing, project management, content marketing, web and design, and strategic communications. The AVP of Marketing and Strategic Communications will drive digital-first marketing efforts, increase visibility, reputation, and foster engagement with stakeholders. This fulltime, salaried position serves as a leader in the Office of Enrollment and is housed in Mequon, WI. AVP of Marketing and Strategic Communications reports directly to the Vice President of Enrollment and Chief Strategy Officer.
Job Duties & Responsibilities
Develop, execute, and communicate a clear vision for marketing and communication strategy that aligns with the CUW and CUAA mission, with emphasis on enrollment and bottom-line fiscal growth
Oversee implementation of marketing and communication initiatives; including unified branding and messaging while tailoring marketing initiatives to distinct audiences and media channels, including website, social media, publications, and advertising campaigns
Lead digital marketing initiatives with a focus on utilizing video, web, and social media platforms; while ensuring integrity of Concordia’s unique brand positioning
Lead a goal-oriented team of passionate marketing professionals across two campuses
Track and report on key metrics and outcomes; ensuring marketing and communication efforts are data-driven
Establish and maintain relationships with multiple contractors, vendors, and consultants that support aligning marketing and communication efforts across the University
Work across internal departments on market research projects impacting program development and continuation planning to promote visibility and enhance national and international reputations
Collaborate with academic, enrollment, and operational leaders on critical strategic initiatives
Oversee strategic communications team, including public and media relations, assisting them with identifying goals for media exposure and earned media impressions
Serve as the primary point of contact for external media relations and manage crisis communications when necessary
Other duties as assigned
Knowledge, Skills, & Abilities
A history of successful collaboration with multiple constituencies internal and external
Expertise in media buying (both digital and traditional)
Strong knowledge of digital marketing, including, but not limited to: all aspects of Search Engine Marketing (SEM), Search Engine Optimization (SEO), paid social media advertising, and programmatic ad buying
Well-developed communication skills and strong eye for both print and digital design
Demonstrated ability in planning, execution, and measurement of integrated marketing and communications strategies
Strong budget management capabilities
Able to conduct market research initiatives
Functional understanding of influencer marketing initiatives
Self-directed learner, self-motivator, data-driven with an ability to innovate across diverse platforms
Passion for the Concordia’s mission and commitment to the shared Lutheran mission of CUW and CUAA, with a focus on integrating faith into marketing strategies
Supportive of the mission and values of Concordia University Wisconsin/Ann Arbor and the Lutheran Church Missouri Synod (LCMS)
Education & Experience
10 years of experience in the marketing, communications, sales, or enrollment management fields preferably in higher education or a faith-based organization. Proven experience in managing a successful digital marketing, social media management, SEO/SEM, and video production department. A bachelor’s degree in business, marketing, communications, or commensurate professional experience Compensation & Benefits
This is a full-time, exempt (salary) position. The starting wage may be determined upon education and/or experience. Concordia University benefit options include, but are not limited to the following:
Health, Dental and Vision Insurance
Personal Spending Account, Flexible Spending Account, and/or Health Savings Account
Disability and Survivor Plan
Retirement Pension Plan
Retirement 403(b) Savings Plan
Basic Life and Supplemental Life Insurance
Accidental Death and Dismemberment Coverage
Critical Illness and Accident Insurance
Tuition waiver benefits (available for employees and their qualified dependents)
